Sales Skills for the Intercultural Trainer


Webinar abstract

In good economic times, training and education is a given in corporations and SIETAR trainers most likely are well booked. In times of economic challenge, education is the first line of business that experiences budget cuts.

It is a competitive advantage for trainers if they give as much attention to sales and marketing activities as they provide to discussing training concepts.

This 90min session will give a summary of a professional and programatic approach to your booking situation.

We will show possibilities from lead generation, negotiation, closing to customer retention.


The speaker

Anja Gnaedig

Anja Gnaedig has been an intercultural trainer and consultant since 2009.
Her interest in intercultural communication stemmed from her experience relocating with her family to Beijing at a young age. From her sales experience while living in the US, work with Oracle in Dublin to her new business development experience with multinational teams in Berlin with key European accounts, Anja has gained ample international living and working experience. Her background in sales and business development allows her to provide training with an excellent understanding of practical use, economical sense and efficiency. She is a member of the board of SIETAR Deutschland.