“How to do business with Russians”


Webinar abstract

Participants will gain a deeper understanding of Russian core cultural values, such as Perseverance, Friendship, Creative Problem Solving, Fatalism, and Soulfulness, to better realize the tremendous impact that culture has on the way Russians do business. Through cases, readings and personal stories, participants will take a look at the Russian Model of Management through cultural lenses, which will empower them to collaborate with Russians more effectively. Target public: people who are already engaged in Russian business or are preparing to enter the Russian marketplace.




Dr. Olga Kovbasyuk, European Business School, I. Kant Baltic Federal University, Kaliningrad, Russia. A licensed CD trainer. Has been teaching cross-cultural management in different higher education institutions around the world (France, USA, Germany, Finland) for 10 years, and she has been consulting companies like Shell, Rostelecom, Alliance on cross –cultural issues.